Own Skin Health needed and integrated campaign and
a new brand voice, appealing to sophisticated, self-directed women who value natural products (as long as they work). Our key insight was inspired by the main active ingredient, which restores cellular processes that help the user's skin renew itself. Active ingredient: you.
We worked with the talented team at OWN products to concept and design and app that allows women analyze and treat their skin. She uploads a photo, which is analyze at lab (via software) and then, within the hour, returned with a full diagnosis of her signs of aging – as well as a personalized skin health regimen. Women can track progress, get tips, and learn more through their personalized portal