Hi, I’m Lucía — a senior creative focusing on Brand identity, design systems and interactive work. Latest: I was crafting experiences as part of the Interactive Product Launch at Apple, Cupertino from 2017 to 2023. Currently: open for commissions and collaborations.

  • I´m Lucía a visual designer and creative director passionate about storytelling across multiple mediums, with over ten years of experience working on advertising, smaller design studios, start-ups, and tech in the San Francisco Bay Area and Silicon Valley.

    My creative process merges vision, strategy, imagination, technology, and craft delivering innovative and meaningful work.

    My strengths are concept development, branding, design systems, and interactive work. I constantly seek new inspiration and ideas to bring to my projects; staying up-to-date with industry trends and timeless references is essential to create successful projects.

    Whether working independently or as part of a team, I bring a strategic and thoughtful approach to every project to achieve outstanding results.